Specialisation on Management II field of study

Digital Business

specialisation information

faculty Faculty of Economics and Management

studies second-cycle studies

main language Polish

duration2 years

Studies mode full-time studies
part-time studies

Admissions limit 10 - full-time studies
10 – (available free seats – 9)
15 - part-time studies
15 – (available free seats – 15)

Admissions open

Digital business, i.e. running a business on the Internet, has become a very dynamically developing area in the economy in recent years. The thematic areas of the 'Digital business' specialization provide the latest knowledge in the field of the functioning of companies in the digital economy and develop the skills necessary to conduct business on the Internet.

The main areas are online stores, online auctions, platforms promoting group purchases, contextual advertising, and partner programs. This wide group is also joined by telephone applications and social media with increasing power. So if we have internet demand, it is definitely worth seizing the opportunity to develop a thriving e-business. As it turns out, thanks to the knowledge about digital business, very good sales results can be achieved with a small financial outlay. The program of the specialization is designed in such a way as to make it possible to look at the competition of companies using the Internet from various perspectives: communication with the client, online business and new media.

What subjects do we offer as part of the specialization?

E-business models and running online stores

As part of the course, the student learns about the ways of doing business with the use of websites and computer and network technologies, ways of making profits, which translate into the definition of the e-business model. The types of e-business models will be discussed and compared with examples of their application. The knowledge acquired during the course allows its participants to choose from various forms of e-commerce. Course participants can not only prepare for future decisions on how to sell, but also choose the best forms of selling on the Internet in a given period. The experience of online store operators, given in the form of examples, allows you to see the process of managing these stores.

Communication with e - clients in Digital business

Classes on communication with e - clients will allow students to learn about the cooperation between clients and entities operating in the network. As part of the course, students will undertake building effective relationships with customers, creating an e - customer profile, using communication tools with e - customers in order to build customer trust. Students will take part in negotiation processes with e-customers and will pay attention to the issues of customer experience. As part of the classes, we do not forget about issues related to the automation of e - customer service and the monitoring of Internet users' opinions. As part of this course, students will also undertake activities in the field of complaint procedure management in order to avoid escalation of a conflict with a client, which may occur due to the lack of appropriate skills of the company's employees. The classes are highly practical and strongly involve students in carrying out various tasks.

Running e - business with the use of social media

If you are interested in the role of Social Media in the contemporary e-business area, then this subject is for you. As part of it, you will learn how to use viral marketing in social media and, among other things, how to build a competitive advantage on the market thanks to the use of social media in practice. As part of this course, you will learn to prepare well and build brand profiles on Facebook and Instagram, live relations on YouTube and other social media. You will create a coherent image and learn effective communication and building lasting relationships with your recipients (clients) on all channels (Facebook, Instagram, Youtube).

Positioning of websites in e - business

As part of this course, you will learn to prepare well and build your own website, you will learn the rules of creating content on a website. to increase your position on the web, be recognizable and visible to as many users as possible. You will master the basic skills of developing the content and graphics of your own website and graphic tools helpful in the consistent development of your brand (creating a logo, photos and videos). You will acquire the ability to create live relations, webinars, editing promotional films and creating a layout.

Financing e-business

Gdzie szukać środków na rozwój e-biznesu? Bank, fundusze europejskie, a może crowdfunding? Na zajęciach staramy się być na bieżąco z dostępnymi opcjami finansowania, ale także z tym na co takie środki można uzyskać. Próbujemy na tę kwestię spojrzeć z szerszej perspektywy, uwzględniając nie tylko to kto może dostarczyć zasoby na nasze przedsięwzięcie, ale również to w jaki sposób powinniśmy przygotować swój pomysł aby pozyskać finansowanie i przy jego pomocy móc znaleźć swoje miejsce na rynku na dłużej. I nie są to zajęcia tylko dla finansistów, bo pozwalają dostrzec w jaki sposób mechanizm finansowania przekłada się na kształt konkretnych przedsięwzięć.

Study programme for the 'Digital business' specialization

Full-time studies: 140h, 20 ECTS

III semester: