Interactive Marketing
specialisation information
faculty Faculty of Economics and Management
studies first-cycle studies
main language Polish
duration3 years
Studies mode
full-time studies
part-time studies
Admissions open
Digital marketing (Interactive Marketing) is a form of reaching specific customers through interactive tools. The most frequently used is advertising sent via e-mail, although potential customers appreciate multimedia advertising in the form of sound or video more. There are many advantages to taking advantage of the opportunities offered by digital marketing. These types of activities allow you to precisely define the target group and direct the advertisement only to it. Another advantage of interactive marketing is the relatively low cost of such a campaign. Implementation of activities in a short time is also an advantage associated with interactive marketing activities.
Students who choose this specialization will be able to identify the most effective interactive marketing channels. They will be able to use digital in a practical way in synergy with other communication channels. They will learn the standards for measuring the effectiveness of conducted activities.
Subjects carried out as part of the 'Digital marketing' specialization
Integrated Marketing
The knowledge acquired during the course allows its participants to choose from various forms of marketing. Integrated Marketing (Inbound Marketing) is a collection of all advertising activities that can be carried out on the Internet. Although they are highly differentiated, so that individual agencies dealing with the provision of such services propose a slightly different offer, they have one goal. Their task is to increase traffic on the website and successively build and strengthen a positive image of the company.
Public Relations online
Online PR is shaping the image of an organization, service or person on the web. During the classes you will learn how to comprehensively create a communication strategy, how to build a marketing strategy and strengthen the interest in your brand. You will learn webraiting techniques and learn how to put out a 'virtual fire', i.e. a crisis in social media.
Introduction to interactive marketing
If you are interested in the role of interactive marketing, you will learn about the history of the Internet, its origin and ways of using it. You will also learn about the available advertising tools, billing models, and players of the online advertising ecosystem. During the classes you will learn about the basic concepts of online advertising, along with specialized vocabulary. The classes also cover an extensive topic of media research: TV, Press, Radio, Outdoor and Internet - and methods of researching the reach of advertising in these media.
Online advertising in business
The classes are designed to familiarize students with the specificity of the medium which is the Internet. Students learn the basic definitions they will meet while working in a digital environment. They will learn to use the synergy between online and offline channels. They will gain knowledge in the field of evaluation of conducted marketing activities, they will be able to assess what (digital) marketing support their business needs. They will be able to determine what kind of tools they need to achieve the assumed KPIs (Key Performance Indicators). Finally, they will have the opportunity to talk to people who have been successful in running an online business.
Strategic planning of online campaigns
The classes involve the transfer of knowledge necessary to conduct a strategic analysis of the company's marketing position, creating a team and a strategic marketing plan in the long, medium and long term. Thanks to the classes, students are able to assess the degree of strategy implementation and implement the necessary changes. During the classes we are up to date with the latest trends in this field.
Social media - communication 2.0
Thanks to the classes, the student will acquire information and expand competences in relation to a standard user in the field of social media, will be able to use these tools in practice in the area of marketing and management.
Studies programme for 'Digital marketing' specialization
Full-time studies: 150h, 18 ECTS
V semester:
- Introduction to interactive marketing
- Online advertising in business
- PR online
- Integrated Marketing
- Strategic planning of online campaigns
- Social media - communication 2.0
Part-time studies: 100h, 18 ECTS
VI semester:
- Introduction to interactive marketing
- Online advertising in business
- PR online
- Integrated Marketing
- Strategic planning of online campaigns
- Social media - communication 2.0
Studies programme
Faculty members

PhD
Aleksandra Laskowska-Rutkowska
economist, expert in logistics and innovation

MA
Agnieszka Dłutek
economist

PhD
Mieczysław Błoński
economist, former Secretary General and Deputy President of the Polish Economist Society

Jacek Kida
Central Europe Sales Manager at K-Flex

Marcin Bobruk
manager and consultant with over 15 years of experience

PhD
Małgorzata Gałązka-Sobotka
economist, deputy chairperson of the Board of the National Health Fund

MA
Karol Strzała
Vice-Director of Management and Finance & Accounting

PhD
Jarosław Ropęga
economist, member of the Polish Business and Innovation Centers Association
Programme fees2022/2023 academic year
Interactive Marketing
full-time studies | |||
---|---|---|---|
year | year | year | |
Semester Fee | 5340 zł | 5460 zł | 5580 zł |
Semester Fee - 4 instalments | 4 x 1335 zł | 4 x 1365 zł | 4 x 1395 zł |
Interactive Marketing
part-time studies | |||
---|---|---|---|
year | year | year | |
Semester Fee | 4740 zł | 4860 zł | 4980 zł |
Semester Fee - 4 instalments | 4 x 1185 zł | 4 x 1215 zł | 4 x 1245 zł |
Interactive Marketing
full-time studies | ||
---|---|---|
Semester Fee | Semester Fee - 4 instalments | |
year | 5340 zł | 4 x 1335 zł |
year | 5460 zł | 4 x 1365 zł |
year | 5580 zł | 4 x 1395 zł |
Interactive Marketing
part-time studies | ||
---|---|---|
Semester Fee | Semester Fee - 4 instalments | |
year | 4740 zł | 4 x 1185 zł |
year | 4860 zł | 4 x 1215 zł |
year | 4980 zł | 4 x 1245 zł |
Admissions
Check out the qualification terms for your selected studies
Fill out the online application form
Gather all therequired documents
Pay the 85 PLN or 20€ enrolment fee.*
- The fee should be paid to the University's bank account:
- Payments in PLN:
Santander Bank Polska SA
Aleja Jana Pawła II 17, 00-854 Warszawa.
PL56 1910 1048 2209 0006 3981 0003
WBKPPLPPXXX - Payments in EUR:
Santander Bank Polska SA
Aleja Jana Pawła II 17, 00-854 Warszawa.
PL83 1910 1048 2209 0006 3981 0002
WBKPPLPPXXX
- Payments in PLN:
Lazarski University graduates are exempt from the enrolment fee.
* The enrolment fee is non-refundable. It is refunded in full only if the given major is not run in the given academic year.
Deliver the documents to the Recruitment Office.
Wait for the enrolment decision.
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