Management

Digital marketing is all marketing activities carried out in digital channels. Digital marketing provides an opportunity for effective communication with customers, precise definition of their needs, creation of brand image - and all this using multiple communication channels such as social media, content marketing, email and SEO optimization. The undoubted advantages of digital marketing are the implementation of the necessary activities in a short period of time and the relatively low cost of the campaigns. Wanting to achieve optimal results, you need to ensure the creation of a well-thought-out strategy and consistent implementation of goals. Students who choose this specialty,  will be able to determine the most effective channels of interactive marketing. They will be able to make practical use of digital marketing in synergy with other communication channels. They will also learn standards for measuring the effectiveness of their activities.

The purpose of the specialty is to prepare students to consciously act for the development and modernization of enterprises, institutions, corporations, giving the opportunity for more efficient operation, acquiring new customer segments or innovative expansion of the offer. The program of the specialty comprehensively prepares both to launch and run their own business, and to act dynamically as an employee. All subjects are focused on the formation of habits of creative, non-standard thinking and effective inquiry into the expectations and needs of customers-customers. The specialty places a strong emphasis on the formation of skills such as communication, teamwork, presentation of own solutions, gaining support for one's ideas and concepts.