Specialisation on Management field of study

Marketing Management

specialisation information

faculty Faculty of Economics and Management

studies second-cycle studies

main language English

duration2 years

Studies mode full-time studies

Admissions limit 10 - full-time studies
10 – (available free seats – 8)

Admissions open

Description

Marketing is an engine of market development. Marketing gives you the opportunity to effectively communicate with customers, precisely define their needs, create a brand image - all this using many communication channels, planning, creativity and project management skills. The undoubted advantages of marketing are the implementation of the necessary actions for a natural development of the business, building the brand, strong positioning and trust. In order to achieve optimal results, you must ensure that you create a well-thought-out strategy, considering the tendencies of a new emotional marketing approach, experience orientation and other trends and tendencies. Creativity, planning, business orientation and holistic customer oriented approach - if you are into marketing and want to be a certified professional of one of the core market niches, this program is for you.

MA in Marketing Management is a program that aims to graduate certified professionals in advanced marketing. Practical approach of the program includes components that will make you have a real labour market experience and let you try different niches of marketing to broaden your knowledge, skills, understand which area of marketing suits you the most, and give a background for the future career.

As a student of Marketing Management:

you will receive a skills and knowledge about integration marketing, emotional consumer approach and holistic marketing perspective;
you will learn how to identify most effective marketing approaches depending on the business models you are working at;
you will work on marketing campaigns, brand communication, promotional strategies of advertising and selling the products;
you will get knowledge base about the consumer behavior, psychology and trends of the modern market and emotional marketing approach;
you will build your own formula of how to properly use creativity, planning, analytical skills and leadership skills to become a leading professional in marketing;
you will explore different areas of marketing and get the knowledge in management, such as team management, resource management, creativity management, team management.

Full-time studies programme