Marketing Management
specialisation information
faculty Faculty of Economics and Management
studies first-cycle studies
main language English
duration3 years
Studies mode
full-time studies
To register before 24th of April
Please contact the recruitment office directly
Description
Marketing - an essential pillar of market development. Marketing, emotions, brand, experience, promotion, segmentation, positioning, target audience, brand wars, product life cycle, client orientation, consumer behavior, creativity… if all of these words make you excited, this program is for you.
Bachelor of Art in Marketing Management is a program that aims to develop a modern and practical approach to marketing and graduate the professionals who will both know the theoretical essential basics as well as modern approach, tools and trends. Experience-oriented model of the program rises the practical significance of it and gives you the opportunity to explore different aspects of marketing industry and, as a result, to decide which one they would like to belong to in their future career.
As a student of Marketing Management:
- you will acquire theoretical knowledge and a fundamental base for the holistic understanding of marketing;
- you will compete courses from different marketing areas to try yourself and choose the path for the future;
- you will be provided with fundamental skills in market research, marketing strategy, marketing campaign, brand management, consumer behavior to broaden the area of expertise;
- you will employ analytics, consumer data analysis techniques to make marketing decisions;
- you will explore responsible marketing principles and a modern approach to them, such as artificial intelligence tools;
- you will develop a broad range of skills in creativity, planning, communication, presentation, market research, and teamwork;
- you will experience marketing through group projects, case studies, field trips, class discussions, simulations, and in cooperation with prominent guest speakers from national and international companies.
Career
- Brand Strategist
- Market Research Analyst
- Social Media Marketing Manager
- Content Marketing Specialist
- Public Relations Coordinator
- Communication Strategist
- Web Design Manager
Faculty members
Dominika Chirek
Dominika Dzwonkowska
MA
Karol Jene
Anastasiia Menshykova
Programme fees2023/2024 academic year
0.000.002520.000.000.00|
Marketing Management
full-time studies | |||
|---|---|---|---|
| year | year | year | |
| Semester Fee (€) | 2520 € | 2640 € | 2760 € |
| Semester Fee (€) | ||
|---|---|---|
| year | 2520 € | |
| year | 2640 € | |
| year | 2760 € | |
Admissions
Check out the qualification terms for your selected studies
Fill out the online application form
Gather all therequired documents
Pay the 85 PLN or 20€ enrolment fee.*
- The fee should be paid to the University's bank account:
- Payments in PLN:
Santander Bank Polska SA
Aleja Jana Pawła II 17, 00-854 Warszawa.
PL56 1910 1048 2209 0006 3981 0003
WBKPPLPPXXX - Payments in EUR:
Santander Bank Polska SA
Aleja Jana Pawła II 17, 00-854 Warszawa.
PL83 1910 1048 2209 0006 3981 0002
WBKPPLPPXXX
- Payments in PLN:
Lazarski University graduates are exempt from the enrolment fee.
* The enrolment fee is non-refundable. It is refunded in full only if the given major is not run in the given academic year.
Deliver the documents to the Recruitment Office.
Wait for the enrolment decision.
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