Video Games Management

Subject description:
Main focus of the course is to familiarize students with the history of the video game industry, to present profiles of key game developers and people who have an impact on the development of the industry, as well as to present companies operating on the market, a description of the market structure and trends that shaped the video game industry and the classification of video games.

Key issues:

• History of video games - 12h
• Structure of the video game market - 8h
• Personalities of the video game market - 5h
• Classification of video games: genres, types of gameplay, age categories - 5h

Subject description:
Main focus of the course is to familiarize students with the methodology and techniques of video game production management. Students will learn the basics of video game producers used in the production process, learn about the individual roles and responsibilities of project team members, learn to estimate the time needed to complete tasks, run a project backlog, and solve problems using elements of Agile methodologies.

Key issues:

• Construction and structure of a video game - 5h
• Video game production management - 15h
• Creating project documentation - 5h
• Project team management - 5h

Subject description:
Main focus of the course is to familiarize students with the most effective marketing strategies and tactics used by publishers and game developers around the world. Students will learn how to use social media, influencer marketing, cooperation with streaming platforms, social networking sites and messengers, e.g. Discord, in video game promotion. They will learn the best practices in cooperation with the Steam, GOG and Humble Store digital sales platforms. With this subject, students will gain knowledge that will enable them to put their games on sale in the global market and achieve success in the industry.

Key issues:

• Digital sales platforms - 8h
• Building a community around the game - 8h
• Creating a game marketing strategy - 8h
• Creating marketing materials - 6h

Subject description:
Main focus of the course is to familiarize students with the overall process of budgeting game production, planning fixed and variable costs, forecasting revenue from game sales, project risk assessment methodologies and techniques needed to effectively supervise the financial side of the game project.

Key issues:

• Project budget planning - costs - 8h
• Project budget planning - revenues - 8h
• Planning Cash Flow in the project - 8h
• Project risk estimation - 6h

Subject description:
Main focus of the course is to familiarize students with the processes accompanying the release of a video game, such as location, quality and other tests (QA), porting (transferring games between hardware platforms) and the appropriate configuration of the game so that it can be released on digital distribution and physical platforms.

Key issues:

• Managing the video game location process - 8h
• Managing the process of testing and checking quality - QA - 8h
• Configuration of digital distribution platforms: Steam/Consoles - 8h
• Porting - 6h